March 24, 2023


2 Total CPE Credits


Webinar (CPA Crossings): CFO Series: Best Practices EVA/RCE: Metrics that Speak!

  • Instructor

    Brian Maturi

Learning Objectives

After attending this course, you will be able to…

  • Determine the weaknesses of GAAP as a financial performance measure
  • Select alternative approaches

Major Topics

The major topics covered in this class include:

  • Why EPS, ROS, ROA and ROCE fail
  • Thinking like an economist
  • What is the cost of capital?
  • Going beyond the weighted average cost of capital (WACC) to its fundamental principles
  • The importance of asset utilization
  • Economic value added as a performance measure
  • Latest developments in EVA; EVA margin, EVA Momentum and Residual Cash Earnings

CPE Credits Available

Total CPE

Things to Know About This Course

Course Level

  • Intermediate


At least six (6) months of professional financial statement analysis experience, or at least six (6) credit hours of corporate finance classwork at an accredited university.

Advanced Preparation


Intended Audience

Professionals interested in learning about enhanced metrics to enhance the organization. CEOs, Corporate Financial Leaders, business owners, Corporate Financial Managers, entrepreneurs, CFOs, Controllers, CPAs, Accountants, Board members, advisors, Consultants and the professionals who advise them.


CPA Crossings, LLC

This event has ended.