April 6, 2023

Webinar

2 CPE

Webinar (CPA Crossings): Blogging for Accountants

April 6, 2023
Webinar
2 CPE

Webinar (CPA Crossings): Blogging for Accountants

  • View Bio

    Instructor

    Garrett
    Wasny

    View Bio

    Garrett Wasny, MA, CMC, CITP/FIBP

    Bio

    Garrett is an award-winning speaker and professional development consultant to professionals worldwide. He will help you to thrive in the digital age and unleash your online potential using productivity, search, mobile and social technologies.

The presentation provides a concise overview of blogging – creating short, conversational-style online articles. Discover how this practice can be used by accountants to exhibit thought leadership, engage customers, build your brand, improve search engine optimization and take your business to the next level.

This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

Learning Objectives

After attending this presentation you will be able to…

  • Create a blog from scratch with no experience
  • Distinguish between the different blogging platforms and determine which is best for you
  • Select what you’re going to write about
  • Recognize how to keep your content current and how to post regularly
  • Use a blog to build your professional brand and develop new business

Major Topics

The major topics that will be covered in this class include:

  • What is a Blog?
  • How a Blog is Different than a Website
  • Blogging Pros and Cons
  • Leading Corporate Blogs
  • How Accountants are Blogging: Best Practices
  • How to Search for Blogs
  • Leading Blogging Platforms
  • Key Blog Writing Tips
  • Blog Content Calendar
  • Using Images to Boost Blog Engagement
  • Blog Outsourcing
  • Key Blogging Tools
  • Blogger Starter Strategy

CPE Credits Available

2 CPE
2
Information Technology

Things to Know About This Course

Course Level

  • Overview

Prerequisites

None

Advanced Preparation

This webinar is produced by CPA Crossings. You will receive your login link/instructions and Certificate of Attendance directly from this third-party vendor. It is important that you review your COCPA confirmation for details on receiving your login instructions and COA from said vendor.

Intended Audience

Practitioners at all levels who want to explore how to use blogging to exhibit thought leadership, engage customers, build your brand, and improve search engine optimization

Provider

CPA Crossings, LLC

This event has ended.