Some companies are “born” great; others change and become great along the way. This seminar will discuss how both new and established companies become great. This seminar benchmarks world class companies to understand the underlying principles that made them great. The seminar begins with key lessons about business start-ups from Paul Hawken, author of Growing a Business, and Guy Kawasaki, author of Art of the Start and Enchantment. Next, the seminar looks at research on existing businesses, beginning with the management classic In Search of Excellence and then focusing on Jim Collins” research presented in Built to Last, Good to Great, How the Mighty Fall and Great by Choice.
Learning Objectives
• Recognize ow great company leaders differ
• Understand why a great company is like a flywheel
• Determine why some great companies fall from greatness
Major Topics
• The link between great companies and their core values
• Getting the right people on the bus and in the right seats
• The Hedgehog Concept
• a model to identify your company’s focal point to create maximum value
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