April 3, 2026


Webinar


1 CPE

Webinar (CPA Crossings): Implementing an AI-Enabled Marketing Strategy for Your Firm🗓️

April 3, 2026
Webinar
1 CPE

Webinar (CPA Crossings): Implementing an AI-Enabled Marketing Strategy for Your Firm🗓️

  • Instructor

    Gaynor
    Hardy (Meilke)

Learning Objectives

After attending this presentation, you will be able to...

  • Recall the fundamental principles of AI and its applications in marketing.

  • Leverage AI tools and technologies to enhance marketing campaigns.

  • Utilize practical strategies for integrating AI into your firm's marketing workflow.

  • Measure the effectiveness of AI-driven marketing efforts.

  • Compare real-life case studies and success stories of successful AI implementations in marketing.

Major Topics

The major topics that will be covered in this course include:

  • Module 1: Introduction to AI in Marketing
    •    The Basics of AI – Concepts and Terminology
  • Module 2: Leveraging AI Tools and Technologies
    •    Overview of AI Tools for Marketing

  • Module 3: Practical Strategies for AI Integration
    •    Integrating AI into Your Marketing Workflow

  • Module 4: Measuring AI-Driven Marketing Effectiveness
    •    Key Metrics for Assessing AI-Driven Campaigns

  • Module 5: Real-Life Case Studies and Success Stories
    •    Case Studies of Firms Successfully Using AI in Marketing

  • Module 6: Developing Your AI-Enabled Marketing Strategy

    •    Creating a Custom AI Marketing Strategy

CPE Credits Available

1 CPE
1
Communications and Marketing

Things to Know About This Course

Course Level

  • Basic

Professional Area of Focus

  • Business/Practice Management
  • Strategy
  • Technology

Prerequisites

None

Advanced Preparation

This webinar is produced by CPA Crossings. You will receive your login link/instructions and Certificate of Attendance directly from this third-party vendor. It is important that you review your COCPA confirmation for details on receiving your login instructions and COA from said vendor.

Intended Audience

Marketing Leads for Accounting Firms and Accounting Firm Mangement/Owners

Provider

CPA Crossings, LLC

Register For This Event

  • COCPA Member

    $ 55 55
    Join
  • COCPA Non-Member

    $ 72 72
    Your Price

Please login to register.