Webinar (CPA Crossings): CFO Series: Bridging the Gap with Marketing Mgt: the Four Ps
December 13, 2024
Webinar
2 CPE
Instructor
Brian Maturi
Webinar (CPA Crossings): CFO Series: Bridging the Gap with Marketing Mgt: the Four Ps
Instructor
Brian
Maturi
What should we know about marketing and what are the four 'P's of marketing? Many financial leaders are not sufficiently knowledgeable about the marketing function, marketing management, and measuring marketing results. When we know more, both functions can work collaboratively to help drive a superior bottom line. We can more accurately measure success, for example, in order to approve a cost-effective strategy to maintain and grow the business organically. We will discuss proven techniques to help your organization grow and thrive. Finance and marketing can and should help each other
we will show you how.
Learning Objectives
After attending this presentation, you will be able to...
Identify four components of marketing
Determine how finance and marketing can work collaboratively to drive superior financial performance
Major Topics
The major topics covered in this course include:
What is the function of Marketing?
Creating demand, building reputation.
Inform and educate customers and potential customers.
Marketing plans
What must be in a top-quality plan?
Coordination with strategy and financial ability.
Products and services
Why do customers buy, or not buy, your offerings?
Core products, actual products, augmented products?
Price
Pricing is market driven, not cost driven!
Cost leaders vs differentiators?
When to increase price when to reduce price?
Place or channels
Effective and efficient channels?
Alternative channels?
Promotion
Promotion alternatives and cost effectiveness.
Coordinating the 4Ps to gain maximum results.
CPE Credits Available
2 CPE
2
Business Management & Organization
Things to Know About This Course
Course Level
Intermediate
Professional Area of Focus
Business and Industry
Prerequisites
At least six (6) months of professional financial statement analysis experience and a strong working knowledge of marketing and/or business development.
Advanced Preparation
This webinar is produced by CPA Crossings. You will receive your login link/instructions and Certificate of Attendance directly from this third-party vendor. It is important that you review your COCPA confirmation for details on receiving your login instructions and COA from said vendor.
Intended Audience
Corporate Financial Leaders, CEOs, CFOs, Controllers, CPAs, Accountants, Board members, advisors, and Consultants and any professionals interested in enhancing the bottom line by working in an effective partnership with the marketing function.
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