Data visualization – the graphic representation of information and data – is like racing on a high-speed track: It's not just about looking good; it's about accomplishing the desired outcome. Just as a racecar driver seeks to win the race, the goal of data visualization is to make intricate data accessible to a diverse audience. 

Here are three key principles to consider when launching your data visualization efforts:

1. Know Your Fans

Tailor your visualizations to your audience. Whether they are clients, funders, board members, internal staff, or the general public, consider their level of familiarity with quantitative information. Make your visualizations accessible and engaging for your specific audience.

2. Strategically Shift Gears with Graphics

Graphics – data visualizations – are powerful tools for comparing and presenting quantitative information. Whether static or dynamic, graphics help convey your message effectively. Static visuals are suitable for specific stories with minimal reader effort required, while dynamic visuals encourage interactivity and exploration. Again, consider your audience when choosing which type of graphic makes sense.

3. Fine-Tune the Design

The chart – along with every other element on the page – should serve to tell your story. Keep it simple and focused to avoid overwhelming your audience. Choose elements that enhance, rather than compromise, understanding and engagement.

By understanding your audience, being strategic in your graphic choices, and choosing the right type of chart to best convey your data, you can create compelling visualizations that help the reader speed through a clear and engaging race. 

Your Part-Time Controller (YPTC), a COCPA Silver Preferred Partner,  is here to help you navigate the twists and turns of creating compelling visuals. Click here to see how YPTC can help you and your firm get started and/or fine tune your data visualization efforts. Ready, set, VISUALIZE!