This course educates business leaders on the changing market conditions of our Experience Economy, where experience-led brands have begun to dominate.
*Identify the critical connections between the future of work—redesigning organizations so “Employee Experience” (EX) and Customer Experience (CX) reign — and winning the battle for talent and customers *Through use cases, recognize the numerous competitive advantages of the experience-led organization, how to embark on the change management journey, and the crucial differences between operational data (O data) and experiential data (X data) *Recall human-centered design thinking and its applicability to desired business outcomes
• customer Experience as next-@generation branding
• Employee Experience as The Future of work
• Cultural analytics and culture management
Knowledge workers, operational leaders, marketers, HR professionals