April 29, 2025

Webinar

1 CPE

Webinar (CPA Crossings): How to Create an ROI-Based Marketing Plan for Your Firm 🗓️

April 29, 2025
Webinar
1 CPE

Webinar (CPA Crossings): How to Create an ROI-Based Marketing Plan for Your Firm 🗓️

  • Instructor

    Gaynor
    Hardy (Meilke)

🗓️ View additional dates for this course

This course will help you develop a strategic marketing and business development plan for your firm using 7 key principles to help maximize lead generation. You will learn how to establish and grow your B2B business in any niche using time-tested strategies, proven processes for attracting and retaining customers, and how to measure your results so you can spend your money and time effectively to own your market and attract higher ROI clients. This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

Learning Objectives

After attending this presentation, you will be able to...

  • Identify profitable business niches
  • Recognize how to deliver a marketable service offering
  • Identify strategies for lead generation that deliver against ROI targets.

Major Topics

The major topics covered in this course include:

  • Clarifying and communicating the unique value you provide to your chosen market.
  • Choosing the market(s) you will be successful serving.
  • Developing a successful go-to market and subsequent demand and lead gen strategy.
  • Creating an easy to maintain customer nurture, demand and lead generation system.
  • Determining your marketing budget, goals, objectives, and the right tactics to choose in order to support them.

CPE Credits Available

1 CPE
1
Business Management & Organization

Things to Know About This Course

Course Level

  • Basic

Professional Area of Focus

  • Business/Practice Management

Prerequisites

None

Advanced Preparation

This webinar is produced by CPA Crossings. You will receive your login link/instructions and Certificate of Attendance directly from this third-party vendor. It is important that you review your COCPA confirmation for details on receiving your login instructions and COA from said vendor.

Intended Audience

Accounting professionals developing and offering advisory, accounting and tax services.

Provider

CPA Crossings, LLC

Register For This Event

  • COCPA Member

    $ 55 55
    Join

  • COCPA Non-Member

    $ 72 72
    Your Price

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