Learn how to leverage digital and traditional marketing and lead generation to meet your goals for attracting the right kind of clients. This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.
Learning Objectives
After attending this presentation, you will be able to...
- Indicate an efficient process to identify, attract and consultatively sell to new prospects
- Remain and leverage being "top of mind" with prospects and existing by communicating the real value of your services using a variety of channels
- Recognize how to efficiently create and deliver an effective, ongoing, marketing, and sales plan with specific tools and tactics to sell your firm's service offering and differentiate you in the market
Major Topics
The major topics covered in this class include:
- The latest digital and traditional lead generation techniques and strategies to grow a firm
- An effective marketing plan that you can implement based on current best practices
- Developing a profitable niche in several key business vertical
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