Everyone enjoys a good story. Stories create mental pictures, stimulate critical thinking and provide concrete examples of theoretical concepts. Learn to become a memorable speaker who can move, motivate and lead others through the craft of storytelling. Don’t just relay your financial results. Discover how to mesmerize your company’s audiences in a way that makes it easy for them to come away motivated for action that can improve their bottom line. Remember, if the audience didn’t get the message, the message was probably delivered in an unmemorable way! Boost your business communication effectiveness through the medium of storytelling.
Learning Objectives
• Identify how stories enhance your message
• Identify the science behind storytelling magic
• Recognize the real-world examples of storytelling excellence
• Recognize how to improve your business communication effectiveness by applying 10 thoughts for the road
Major Topics
• The creation of memorable messages
• The science of storytelling
• Real-world examples of storytelling and their operational impact on the business
• Ten thoughts for the road
• Three cases
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