April 23, 2024


8 Total CPE Credits


Webinar (CA): Pricing on Purpose: The Eight Steps to Implementing Value Pricing 2023

  • Instructor

    Ronald Baker

  • Instructor

    Daniel Morris

Learning Objectives

• Identify how to have the value conversation with clients
• Determine how to price the customer, not the services
• Determine how to develop pricing and presenting options
• Identify fixed-price agreements, pricing objections, project management, change requests, change orders and pricing after action reviews

Major Topics

• First and second law of pricing and how they influence your pricing decisions
• How the anchoring and framing effects influence pricing
• What and how people buy
• Handling price objections
• Proper project management
• Facilitating a pricing after action review
• Importance of price psychology and emotions
• Why your firm should offer a value guarantee
• How hourly billing is a suboptimal pricing strategy

CPE Credits Available

Total CPE
Business Management & Organization

Things to Know About This Course

Course Level

  • Basic



Advanced Preparation

This webinar is produced by CalCPA. You will receive your login link/instructions and Certificate of Attendance directly from this third-party vendor. It is important that you review your COCPA confirmation for details on receiving your login instructions and COA from said vendor.

Intended Audience

Owners, partners, managers or any executive responsible for pricing.


California CPA Education Foundation

Register For This Event

  • COCPA Member

    $ 299 299
  • COCPA Non-Member

    $ 399 399
    Your Price

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