April 11, 2023

Webinar

2 Total CPE Credits

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Webinar (CPA Crossings): LinkedIn Profile Secrets for CPAs

  • Instructor

    Sandra Long

Today’s CPAs can expect their prospects, clients, referral partners, and candidates to research them on LinkedIn. The good news is that you can leverage LinkedIn to craft a digital presence that demonstrates your expertise, showcases your personal brand, and aligns with your values. Learn how to create a LinkedIn profile that is not just a resume but a valuable marketing tool for your CPA business.

This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

Learning Objectives

After attending this presentation you will be able to…

  • Make immediate improvements to your LinkedIn profile
  • Position yourself to attract clients, prospects, or candidates (instead of your current resume version)
  • Showcase your credentials, education, experience, and personal brand

Major Topics

The major topics covered in this class include:

  • Effective branding and LinkedIn profile positioning for CPAs
  • Best practices and tips for each profile feature
  • Optimizing language and words to attract clients: Your headline, essay, descriptions, and keywords
  • Sizzle elements: Your headshot, background banner, videos, and media
  • Essential LinkedIn settings and privacy for CPAs

CPE Credits Available

2
Total CPE
2
Communications and Marketing

Things to Know About This Course

Course Level

  • Basic

Prerequisites

None

Advanced Preparation

This webinar is produced by CPA Crossings. You will receive your login link/instructions and Certificate of Attendance directly from this third-party vendor. It is important that you review your COCPA confirmation for details on receiving your login instructions and COA from said vendor.

Intended Audience

CPA who wants to build a better LinkedIn profile

Provider

CPA Crossings, LLC

Register For This Event

  • COCPA Member

    $ 79 79
    Join

  • COCPA Non-Member

    $ 103 103
    Your Price

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