March 22, 2027

Webinar

1 CPE Credit

Webinar (CPA Crossings): Executive Presence, Personal Brand: Structure Your Narrative 🗓️

March 22, 2027
Webinar
1 CPE Credit

Webinar (CPA Crossings): Executive Presence, Personal Brand: Structure Your Narrative 🗓️

  • Instructor

    Virgie
    Castro-Conde

Professional credibility is communicated, not assumed. In this 1-CPE session (Professional Development), participants examine structured approaches to articulating their professional identity. Drawing directly from the course framework, the session covers development of an elevator pitch, a professional value proposition, and a concise executive biography. Participants will analyze how credibility is established through clarity, relevance, and alignment with audience needs. The course emphasizes service-centered communication rather than self-promotion and provides structured guidance for refining professional messaging in leadership and client-facing contexts. This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

Learning Objectives

After attending this presentation, you will be able to...

  • Analyze key components of executive presence.
  • Develop a concise and audience-centered elevator pitch.
  • Create a clear professional value proposition.
  • Draft a structured executive biography.
  • Evaluate and refine professional messaging for clarity and credibility.
 

Major Topics

The major topics that will be covered in this course include:

  • Components of executive presence
  • Audience-centered elevator pitch structure
  • Professional value proposition framework
  • Structuring a concise executive biography
  • Aligning personal narrative with organizational value
  • Common pitfalls in professional self-presentation
  • Application and refinement exercise
 

CPE Credits Available

1 CPE Credit
1
Personal Development

Things to Know About This Course

Course Level

  • Basic

Professional Area of Focus

  • Communications
  • Marketing
  • Professional Development

Prerequisites

None

Advanced Preparation

This webinar is produced by CPA Crossings. You will receive your login link/instructions and Certificate of Attendance directly from this third-party vendor. It is important that you review your COCPA confirmation for details on receiving your login instructions and COA from said vendor.

Intended Audience

Business professionals who need persuasion techniques to generate buy-in for strategy and decision-making.

Provider

CPA Crossings, LLC

Register For This Event

  • COCPA Member

    $ 55 55
    Join

  • COCPA Non-Member

    $ 72 72
    Your Price

Please login to register.