Complimentary for Members

August 28, 2026

In-Person

The Benson Hotel & Faculty Club
13025 E Montview Blvd, Aurora, Colorado 80045

1 CPE Credit

The Decision of Visibility: Make Your Value Visible, Not Just Valuable - Quarterly Independent Accountants Alliance (IAA) In-Person Meetup

August 28, 2026
In-Person
1 CPE Credit

The Decision of Visibility: Make Your Value Visible, Not Just Valuable - Quarterly Independent Accountants Alliance (IAA) In-Person Meetup

  • View Bio

    Instructor

    Bernadette
    McClelland

    View Bio

    Bernadette McClelland

    Bio

    Bernadette McClelland is a globally recognized Sales Leadership Strategist, Harvard Sales Mentor and former Tony Robbins Master Coach. Known for her ability to bridge human psychology with commercial performance, she has helped organizations including American Express, and recently speaking with Credit Unions and Insurance Owners to redefine how their leaders communicate, coach, and influence. Her frameworks - such as Deliberate DisruptionTM and ‘Decision-Led Revenue’ - help individuals and teams navigate change, build trust, and move from friction to forward momentum personally and professionally as well as collaboratively and commercially.

This session will be in conjunction with the 2026 Women's Summit. If you are registered for the Summit, you do not have to register separately for this session.

Competence is table stakes. Influence is the differentiator — and it doesn't go to the loudest or most charismatic person in the room. It goes to the professional who made a deliberate decision to make what they know accessible to others.

In this fast-paced session, Bernadette McClelland challenges the assumption that doing great work is enough. Through storytelling, humor, and her actionable Wisdom Circles framework, she shows why decades of hard-won pattern recognition and client judgment too often stay locked inside one person's head — and what it takes to change that. As AI commoditizes technical competence, the earned wisdom of a professional who has made the hard call and sat with a client in genuine distress becomes more valuable, not less. This session helps participants make that wisdom visible and earn a seat at whatever table they choose.

Join us after the session for a cocktail in the Club Lounge - the first drink is on us!

Learning Objectives

After attending this session, participants will be able to:

  • Recognize visibility as a deliberate professional decision rather than a personality trait
  • Identify categories of undocumented expertise and client wisdom that are at risk of being lost
  • Distinguish the elements of professional judgment that AI cannot replicate
  • Select actions from the Wisdom Circles framework to make their own expertise more visible

Major Topics

Visibility as a deliberate choice 

Undocumented expertise

AI and the commoditization of competence 

Earning a seat at the table 

The Wisdom Circles framework

CPE Credits Available

1 CPE Credit
1
Communications and Marketing

The Benson Hotel & Faculty Club

13025 E Montview Blvd, Aurora, Colorado 80045

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Things to Know About This Course

Course Level

  • Basic

Professional Area of Focus

  • Professional Development

Prerequisites

None

Provider

Colorado

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