February 15, 2024


2 Total CPE Credits


Webinar (CA): Persuasive Writing 2023

  • Instructor

    Elizabeth Danziger

Learning Objectives

• Identify appeals to character, emotion and logic in samples
• Identify topics of emotional intensity to a reader of a document you are planning
• Identify the inner questions of your reader
• Apply the structure of situation, complication, question and answer in composing an introduction
• Write the opening sentences of a persuasive document

Major Topics

• Persuasive writing
• Business writing
• Practice development
• Marketing

CPE Credits Available

Total CPE
Communications and Marketing

Things to Know About This Course

Course Level

  • Overview



Advanced Preparation

This webinar is produced by CalCPA. You will receive your login link/instructions and Certificate of Attendance directly from this third-party vendor. It is important that you review your COCPA confirmation for details on receiving your login instructions and COA from said vendor.

Intended Audience

Partners, managers, staff, CPAs, accountants, and other financial professionals looking to expand and update their writing skills.


California CPA Education Foundation

Register For This Event

  • COCPA Member

    $ 89 89
  • COCPA Non-Member

    $ 119 119
    Your Price

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