October 25, 2023


2 Total CPE Credits


Webinar (CA): Pricing Client Accounting Services 2023

  • Instructor

    Ronald Baker

Learning Objectives

• Recognize the First and Second Law of pricing and how they influence your pricing decisions
• Identify anchoring and framing effects that influence pricing
• Determine your highest value offerings using the Stan Shih Smile Curve

Major Topics

• Understand how psychology influences your pricing decisions
• Learn how behavioral economic effects influence pricing
• Comprehend what and how people buy
• How to develop and price options
• Using the Stan Shih Smile Curve to determine the value of various services

CPE Credits Available

Total CPE
Business Management & Organization

Things to Know About This Course

Course Level

  • Overview



Advanced Preparation

This webinar is produced by CalCPA. You will receive your login link/instructions and Certificate of Attendance directly from this third-party vendor. It is important that you review your COCPA confirmation for details on receiving your login instructions and COA from said vendor.

Intended Audience

CPAs, attorneys, financial professionals insurance professionals and enrolled agents.


California CPA Education Foundation

Register For This Event

  • COCPA Member

    $ 89 89
  • COCPA Non-Member

    $ 119 119
    Your Price

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